National Asian American monthly magazine reaching the 18- to 34-year-old demographic and addressing and highlighting topics from business to lifestyle.
The Big A, is the brand for and about all Asian Americans in this country, as we're not a single note: We're a collection of cultures coming together, each with our own voice, to combine in a choir that celebrates our history, promotes business success and discusses life as we know it from an Asian American perspective.
Connecting all Asian cultures in a mainstream multimedia format.
Welcome to The Big A
The time has come to unify the diverse voices of culture in a revolutionary multimedia format that specifically addresses the Asian American community. The Big A will be the first media outlet of its kind in national circulation in the United States, reaching over 700,000 on initial publication. From the U.S. to China, our launch is calculated, coordinated and provides a firm foundation for The Big A to command respect in mainstream publishing for years to come.
Our Vision:
To connect all Asian Cultures in a mainstream multimedia format.
Our Mission Statement:
To be the One Voice for all Asian cultures and promote that voice via a monthly printed periodical format with supporting online content.
The Big A seeks to promote the connection of all Asian cultures in a mainstream multi-media format. We will do this by being the One Voice for all Asian cultures and promote that voice via a monthly printed periodical format with supporting online content. Our target demographic is the 18 to 34 year-old Asian American consumer. From strictly an age perspective, they represent the majority of dollars spent in the consumer space. By specifically targeting Asian Americans, we not only meet the needs of this diverse culture that has been under-represented in the media, but also offer advertisers access to this choice 18-34 niche that practices conspicuous consumption.
To excel in the publishing world, the creative and management team of The Big A realizes that we have to separate ourselves from the competition. Aside from local and regional publications in low circulation (ranging from free community publications to city-specific issues), the competition would be other national magazines that are non-Asian specific. While local and regional publications may address the Asian American culture in their specific communities, they offer no connection to Asian American culture on a national or international level. The online component will be a complement and not a duplicate of the magazine. The website will be very interactive and innovative with pod castings and blogging capabilities. This website will ask our viewers for their opinions and comments with results posted in the next issue.
We assembled a strong management team and an experienced Board of Directors who believe in its mission and are dedicated to practices that will develop it into the premier Asian American magazine in the world. We believe wholeheartedly that the success of The Big A will be a combination of market demand met by the execution of a well-researched plan.
New magazines launch monthly, and it is a rarity for a publication to emerge from those first months with legs to not only stand on, but with the mettle to run a steady race with their eyes on the horizon.
